The Context
Thornleigh Christian Hotel, a long-standing Christian retreat in the heart of the Lake District, aimed to modernise its marketing approach and expand its reach to new audiences. As a beloved destination for spiritual retreats, conferences, and family holidays, Thornleigh faced increasing competition and needed a fresh digital presence to attract new guests while staying true to its core values.
The Project
Despite a rich history and loyal customer base, Thornleigh's marketing efforts were primarily traditional, relying on word-of-mouth and outdated advertising methods. The hotel's website was underperforming, with limited online visibility and minimal social media engagement. There was a clear need to boost brand awareness, improve online bookings, and enhance engagement with both existing and potential guests.
Key challenges included:
Limited online presence: The website lacked search engine optimisation (SEO), leading to poor rankings on Google and other search platforms.
Outdated branding and messaging: Thornleigh’s digital image was not reflective of its warm, welcoming ethos, and its content did not resonate with modern Christian families or younger audiences.
Declining direct bookings: With a significant reliance on third-party booking platforms, Thornleigh struggled to increase direct bookings, which negatively impacted revenue.
Low social media engagement: The hotel's social media channels were inactive or underutilized, missing opportunities to connect with faith-based communities and share meaningful content.
The Results
What our client thinks
Working with the Newlife team is a delight, marketing is such a huge part of our hotel business and to work with such a professional team makes marketing and advertising a dream. The knowledge, creativity, accuracy and attention to detail exceeds all expectations and is a rare quality to find – Newlife has it all! Seeing the results published is so rewarding (for both of us) and the response from the readers is immediate – to be able to share the journey with such an inspirational team is such a blessing.
See more case studies
The text element is intended for longform copy that could potentially include multiple paragraphs. You can also use it for single lines of copy if you wish.
More Posts